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Will the Bing & Yahoo Search Alliance Succeed?

What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. 0 Comments

Search Marketing in Europe

Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? 0 Comments

Ask Jeeves To Carry Google's Ads

A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. 0 Comments

European Search Engine News

Yahoo makes paid submission mandatory for businesses in the UK and a new option for those in Italy. LookSmart UK begins powering former rival UK Plus and has launched a paid placement service. And Excite is back -- at least in some European countries, powered by FAST. Details can be found below. Yahoo makes paid submission mandatory for businesses in the UK and a new option for those in Italy. LookSmart UK begins powering former rival UK Plus and has launched a paid placement service. And Excite is back -- at least in some European countries, powered by FAST. Details can be found below. 0 Comments

Letter From Australia

I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. 0 Comments

Letter From Australia

I've been in Sydney this past week for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. Not all of this is Australia-specific, so even if you don't target the region, give the rundown a quick skim. In particular, there's a mention of how Google AdWords may now be shown in the Premium Sponsorship area. I've been in Sydney this past week for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. Not all of this is Australia-specific, so even if you don't target the region, give the rundown a quick skim. In particular, there's a mention of how Google AdWords may now be shown in the Premium Sponsorship area. 0 Comments

Espotting Enhances Client Tools

Espotting is launching new tools tomorrow to help those advertising on its European paid-listings network, including an integrated bid management tool and a search term research tool. Espotting is launching new tools tomorrow to help those advertising on its European paid-listings network, including an integrated bid management tool and a search term research tool. 0 Comments

Overture Extends MSN Deal

Overture's stock took a big hit earlier this month, after the news came out that Google had become the search provider for Earthlink. However, positive earnings from Overture and an extension of its deal with MSN helped the company bounce back, among analysts. Overture's stock took a big hit earlier this month, after the news came out that Google had become the search provider for Earthlink. However, positive earnings from Overture and an extension of its deal with MSN helped the company bounce back, among analysts. 0 Comments

UK Search Engines Get Paid Links

Paid placement listings have come to several major UK search engines, over the past few months. GoTo is providing results to the UK editions of AltaVista and Excite, while Espotting is providing listings to the UK versions of Lycos and HotBot. Paid placement listings have come to several major UK search engines, over the past few months. GoTo is providing results to the UK editions of AltaVista and Excite, while Espotting is providing listings to the UK versions of Lycos and HotBot. 0 Comments

GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot

It's been a busy month for GoTo, with its AOL partnership now live, newin-roads to bring its listings to the United Kingdom, and a deal to provide paidlinks to Lycos and HotBot just approved.Paid links from GoTo.com are now appearing at AOL Search. The top three bidsfor any particular term at GoTo will also be displayed for a search for thatterm at AOL Search. They'll be shown at the top of the page, in a clearly markedand well disclaimed "Sponsored Links" area It's been a busy month for GoTo, with its AOL partnership now live, newin-roads to bring its listings to the United Kingdom, and a deal to provide paidlinks to Lycos and HotBot just approved.Paid links from GoTo.com are now appearing at AOL Search. The top three bidsfor any particular term at GoTo will also be displayed for a search for thatterm at AOL Search. They'll be shown at the top of the page, in a clearly markedand well disclaimed "Sponsored Links" area 0 Comments