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Mobile Marketing: Connecting With Your Audience on the Move

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How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. 0 Comments

March (Link) Madness: Breaking Free of Link-sanity

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Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam. Don’t give up on content development. Fix on-page issues. Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always going to work. Don’t get drawn into the mania. Avoid link spam. Don’t give up on content development. Fix on-page issues. 0 Comments

Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

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Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. 0 Comments

Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results

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Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live scores, or send you to game recaps, box scores, schedules, and more. Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live scores, or send you to game recaps, box scores, schedules, and more. 0 Comments

SEO Strategy: How to Capitalize on Your Competitor’s Mistakes

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Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps. Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps. 0 Comments