Articles on Eric Ward

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Is Negative SEO a Fairly Easy Practice?

The Missing Link

Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works? Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works? 0 Comments

Will Disavowing a Competitor's Links Hurt Their Search Rankings?

The Missing Link

If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? 0 Comments

Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

The Missing Link

After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links? After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links? 0 Comments

Is Google Putting Less Emphasis on Links as Part of Their Algorithm?

The Missing Link

Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place. Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place. 0 Comments

What Are Some Post-Google Penguin, Budget-Friendly Link Ideas?

The Missing Link

After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now? After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now? 0 Comments

How Long Should You Wait Before Submitting a Reconsideration Request?

The Missing Link

A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request? A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request? 0 Comments

Why is My Health Care Competitor Outranking Me?

The Missing Link

One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link? One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link? 0 Comments

How to Make Your Ecommerce Site Link Worthy

jcrew-compare-backlink-history

Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some examples of websites that are doing it right. Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some examples of websites that are doing it right. 0 Comments

Re-Thinking Link Building Commentary

Readers respond to Sage's last column, where he urged them to change the way they think about link building. Readers respond to Sage's last column, where he urged them to change the way they think about link building. 0 Comments

The Art and Science of an Effective Link Building Campaign

Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more. Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more. 0 Comments

Link Popularity and the Myth of the Guestbook Link

Link popularity is crucial for your pages to rank well in search engines, but the value of guestbook links is questionable, at best, and potentially lethal, at worst. Link popularity is crucial for your pages to rank well in search engines, but the value of guestbook links is questionable, at best, and potentially lethal, at worst. 0 Comments

Linker vs. Lawyer: The Deep Link Controversy Continues

Paul Alan Levy, an attorney for the Public Citizen Litigation Group, squares off with Eric Ward, one of the web's most respected authorities on the current legal controversy over links and linking. Paul Alan Levy, an attorney for the Public Citizen Litigation Group, squares off with Eric Ward, one of the web's most respected authorities on the current legal controversy over links and linking. 0 Comments

131 (Legitimate) Link Building Strategies

In search engine optimization (SEO), 'off page' factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. In search engine optimization (SEO), 'off page' factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. 0 Comments

Linking Legalities: What You Need to Know

Powerful interests are threatening anyone creating 'deep links' to their web sites. Should you be worried? Eric Ward, a leading authority on web links, cuts through the bluster to the important issues. Powerful interests are threatening anyone creating 'deep links' to their web sites. Should you be worried? Eric Ward, a leading authority on web links, cuts through the bluster to the important issues. 0 Comments

Ten Things You Need to Know about Linking and Link Popularity

Understanding linking and link popularity is crucial for achieving high search engine rankings -- and for avoiding penalties for abusing the often-times unspoken rules. Understanding linking and link popularity is crucial for achieving high search engine rankings -- and for avoiding penalties for abusing the often-times unspoken rules. 0 Comments

Search Engine Link Generators - Not Worth The Trouble

Link popularity is crucial for search engine success, but don't even think of using automated software to help -- these programs are both useless and offensive. Link popularity is crucial for search engine success, but don't even think of using automated software to help -- these programs are both useless and offensive. 0 Comments

Refuge For About.gone Guides

A new grassroots effort is helping former About.com Guides re-establish their sites and providing a clearinghouse of information to help users find their favorite ex-Guides. A new grassroots effort is helping former About.com Guides re-establish their sites and providing a clearinghouse of information to help users find their favorite ex-Guides. 0 Comments

Writing for Search Engines

Writing content that ranks well in search engines isn't enough -- you must also make sure it reads wellfor your intended audience. Writing content that ranks well in search engines isn't enough -- you must also make sure it reads wellfor your intended audience. 0 Comments