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5 Ways to Boost B2B Conversions

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Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk. Then watch your leads and conversion rates grow. Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk. Then watch your leads and conversion rates grow. 0 Comments

Top Google Ranking Captures 18.2% of Clicks [Study]

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A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. 0 Comments

3 Reasons to Spend Money on Branded Terms

Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. 0 Comments

SearchDay | Building a Search Marketing Consulting Business

Today's search engine marketing news and opinion: Building a Search Marketing Consulting Business; Google Evolutions: Clouds, Waves, and Shiny Metal; Google Adds Images Next to Maps in Location-Based Universal Search Results; and more. Today's search engine marketing news and opinion: Building a Search Marketing Consulting Business; Google Evolutions: Clouds, Waves, and Shiny Metal; Google Adds Images Next to Maps in Location-Based Universal Search Results; and more. 0 Comments

How Do B2B Buyers Search?

The latest study from Enquiro examines the role search engines play in researching B2B buying decisions. The latest study from Enquiro examines the role search engines play in researching B2B buying decisions. 0 Comments

Keeping an Eye on Google

A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. 0 Comments

A New F-Word for Google Search Results

A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. 0 Comments

Delving Deep Inside the Searcher's Mind

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind. Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind. 0 Comments

Delving Deep Inside the Searcher's Mind

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind. Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind. 0 Comments