Articles on English language

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Google Hammers Polish Link Networks

Google Poland

Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google's search results in the coming days. 0 Comments

The Causal Nexus of SEO

Dominos Falling

Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path. Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be the first domino to fall. Here are three important reminders as you navigate today's convoluted SEO path. 0 Comments

Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

Penguin 2.0 Punished vs Rewarded

UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site. UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site. 0 Comments

Google Rolling Out First Panda Refresh of 2013 Today

google-panda-tweet-1-22-2013

Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only affect 1.2 percent of English language queries. Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only affect 1.2 percent of English language queries. 0 Comments

6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

gangnam-style-video

Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration. Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration. 0 Comments

Google Updates Above the Fold Page Layout Algorithm

matt-cutts-ad-heavy-algo-update-tweet

Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected. Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected. 0 Comments

Google Crisis Response: From Search Engine to Information Provider

Google Crisis Response push messages

SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve. SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve. 0 Comments

Inside Google Search Updates

top-10-google-algo-changes-2012

It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all. It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all. 0 Comments

Gmail Messages to Appear in Google SERPs

google-gmail-search-results-screenshot

Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. 0 Comments

Inbound Marketing in Various Languages

global-magnifying-glass

The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. 0 Comments

How to Run Foreign Language PPC Campaigns

google-adwords-international-ppc

Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. 0 Comments

BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

bloomreach-infographic-web-relevance-engine

BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. 0 Comments

Google Searches Surge After Knowledge Graph Launch

aerosmith-google-knowledge-graph

If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. 0 Comments

BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

bloomreach

Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach. Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach. 0 Comments

On Magic & SEO: Open Letter to Forbes, Bill Barol

Lord of the Bings - An SEOfilms competition submission by @heatherbuckley

SEW's reply to a blog post on Forbes.com entitled, "Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This Second and Lose Weight While You Sleep" which urged demystification in SEO but instead reproduced endemic superstitions. SEW's reply to a blog post on Forbes.com entitled, "Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This Second and Lose Weight While You Sleep" which urged demystification in SEO but instead reproduced endemic superstitions. 0 Comments

Newest International SEO Challenge: Hreflang & Canonical Tags

european-flags

Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region. Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content is on each page and where it is intended. Google will then consider that the content is intended for that region. 0 Comments

From ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists

Author Stats Example

Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011. Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011. 0 Comments

New Tagging Suggests Google Sees Translated Content As Duplicates

google-webmaster-tools-icon

Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican Spanish vs. Spain Spanish). Like the canonical tag, the implementation falls on website owners. Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican Spanish vs. Spain Spanish). Like the canonical tag, the implementation falls on website owners. 0 Comments

WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

WordPress

A partnership between WordPress and Federated Media gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. Google vs. WordPress: a new PPC war? A partnership between WordPress and Federated Media gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. Google vs. WordPress: a new PPC war? 0 Comments

Panda DNA: Algorithm Tests on the Google Panda Update

panda-dna

Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? 0 Comments

Gaining Top Keyword Prominence & Dominance in Foreign Languages

foreign-language-anchor-text

Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword anchor text links in languages other than English. Building links to foreign language websites can help you climb the SERPs far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword anchor text links in languages other than English. 0 Comments

Bing and Baidu Team Up for English Search Results

Bing plans to serve english language results on Baidu

Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the Baidu results of English language searches. This could enable Bing to gain some marketshare in China. Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the Baidu results of English language searches. This could enable Bing to gain some marketshare in China. 0 Comments