Articles on Emotion

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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

Computer Virus Spreads to Humans

The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on... The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on... 0 Comments

4 Tips to Create a Viral Video

standing out

When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. 0 Comments

Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

positive

Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this tactic can be effective, it has serious limitations. Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this tactic can be effective, it has serious limitations. 0 Comments