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A Simple Test to Guide Every UX Design Decision

Does the Darn Thing Work

During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements. During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements. 0 Comments

How to Configure & Track Google Analytics Goals for SEO

path-to-goal

There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking. There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking. 0 Comments

Breaking 3 Old SEO Habits

No Symbol

Google’s constant algorithm tweaks are forcing SEOs to evolve. It can be difficult to change direction with our strategies, especially when we have watched old techniques work so well. Failure to adapt, however, may breed SEO failure. Google’s constant algorithm tweaks are forcing SEOs to evolve. It can be difficult to change direction with our strategies, especially when we have watched old techniques work so well. Failure to adapt, however, may breed SEO failure. 0 Comments