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Yahoo Bing CPCs Up? Here’s How to Combat Them

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If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. 0 Comments

Facebook Mobile Ads a Hit for Investors, But What About Marketers?

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Tech publications are shouting it from the rooftops: Facebook Sponsored Stories on mobile are a huge success! Before you run out and join the line of marketers who can’t wait to get their hands on them, there are a few things you need to know. Tech publications are shouting it from the rooftops: Facebook Sponsored Stories on mobile are a huge success! Before you run out and join the line of marketers who can’t wait to get their hands on them, there are a few things you need to know. 0 Comments

4 Reasons Your Search Team Should Manage DSP Campaigns

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It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns. It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns. 0 Comments

Google’s New Page Layout Update Targets Sites With Too Many Ads

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Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November. Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November. 0 Comments

After the Transition: How to Get the Most Out of Bing/Yahoo

The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. 0 Comments

Early Returns Encouraging for Panama

Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner. Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner. 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: How Should Search Engines Protect Privacy? - AdSense Updates Terms & Policies - What Degrees Or Professional Backgrounds Do SEO/SEMers Have? - Optical Character Recognition And Crawlers - Interlinking of Related Sites, and more. Links to the week's topics from search engine forums across the web: How Should Search Engines Protect Privacy? - AdSense Updates Terms & Policies - What Degrees Or Professional Backgrounds Do SEO/SEMers Have? - Optical Character Recognition And Crawlers - Interlinking of Related Sites, and more. 0 Comments