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Black Friday Readiness With Search in Mind: Is Your Business Ready?

When Shoppers Plan to Start Making Holiday Purchases

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. 0 Comments

Organic vs. Paid Listings: Do Users Know the Difference?

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Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other? Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other? 0 Comments

7 Tips on How to be Found in a Post-Search World

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Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines. 0 Comments

Should SEO Departments be Renamed "Content Marketing" Departments?

content-definition

Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush to “the next big thing” some people have forgotten that content generation – and the actual marketing of said content – isn't SEO. Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush to “the next big thing” some people have forgotten that content generation – and the actual marketing of said content – isn't SEO. 0 Comments

SEMPO: North American SEM Industry to Reach $23 Billion in 2012

value-of-north-american-search-industry-sempo-2012-industry

The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy. The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy. 0 Comments

How To Make Good Use of Big Data

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Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization's business objectives. Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization's business objectives. 0 Comments