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Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

Matt Cutts on How to Tell Google When Multiple Domains are Related

Matt Cutts

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. 0 Comments

It's BrightEdge vs. Searchmetrics in SEO Patent Case

boxing-gloves-hanging

Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. 0 Comments

New UserStats Tool Uses Social Proof to Grow Conversions

userstats-example

UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. 0 Comments

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

mobile-traffic-shopvisible

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. 0 Comments

Amazon Flow Ups the Search Ante With Augmented Reality

Amazon Flow

Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace. Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace. 0 Comments

Gamification in Marketing: Lessons from the Khan Academy Website

khan-academy-fractions

Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience. Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience. 0 Comments

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one. Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one. 0 Comments

Google Webmaster Tools Give Users More Link Data

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Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. 0 Comments

4 Google Changes That Could Impact Your Holiday ROI

change-just-ahead

Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. 0 Comments

What is 'Pure Spam'? 10 Examples From Google

dmmmovie-spam

We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam". We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam". 0 Comments

Google Doesn't Care if it Ranks Your Site Properly

Your Site is Not One of the Test Cases

If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery. 0 Comments

In Memoriam: Warren "Ted" Ulle (Tedster of WebmasterWorld)

tedster

The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Ted was a long time administrator at WebmasterWorld. The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Ted was a long time administrator at WebmasterWorld. 0 Comments

Well-Timed Link Building: How to Capitalize on Popular Topics

phone-stages

Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's how to tune your content to attract links during all the separate phases of the life cycle of your products. Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's how to tune your content to attract links during all the separate phases of the life cycle of your products. 0 Comments

Is Online Privacy a Pipe Dream?

microscope

Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not doing anything wrong, you have nothing to be afraid of"? Keep tellin' yourself that, pilgrim! Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not doing anything wrong, you have nothing to be afraid of"? Keep tellin' yourself that, pilgrim! 0 Comments

It's Time to Change the SEO Mindset

Stop the Link Addiction

The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. 0 Comments

Bing Search Now Delivers Anywhere From 4 to 14 Results

bing-click-through-rate-on-first-serp

Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search. Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search. 0 Comments

Google Glass eBay Auction Hits $90,000 Before Being Removed

Google Glass is now available in the UK for 1000

The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once obtained. The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once obtained. 0 Comments

Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

google-shopping-cart

Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. 0 Comments

Google+ Local Bible for SMBs

google-plus-local-page-criteria

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. 0 Comments

Big Data - Has It Blinded Us With Science?

blinded

There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot. There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot. 0 Comments

Where to Find the New Google AdWords Competitive Advantage

giant-swiss-army-knife

When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. 0 Comments

Google Security Alert: Unverified Users Regain Webmaster Tools, Analytics Access

gwt-verification-attempts

Attention site owners: former employees, consultants, or contractors may now have access to your Google Webmaster Tools and Analytics accounts. A Google security flaw has restored access to users who no longer should have that access. Attention site owners: former employees, consultants, or contractors may now have access to your Google Webmaster Tools and Analytics accounts. A Google security flaw has restored access to users who no longer should have that access. 0 Comments