Articles on earned media

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4 Steps to Maximize Local Search Success

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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for local search success. 0 Comments

Top 10 Trends in Mobile Across Paid, Owned, Earned Media

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The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. 0 Comments

20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

A Holistic Approach to Performance Reporting

Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter. Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter. 0 Comments

From Rank to Revenue: Qualitative & Quantitative Earned Media

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Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. 0 Comments

ROPE: 4 Essentials for Global Integrated Digital Marketing

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Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. 0 Comments

6 Critical Action Items B2B SEOs Need to Consider With Converged Media

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B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these critical action items to spearhead the converged media imperative. B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these critical action items to spearhead the converged media imperative. 0 Comments