Articles on e-commerce

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Yes, People Shop on Their Phones Now. Get Used to It!

mobile-shopping-sales

Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying, they are deeply engaged in the shopping process while on their devices. Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. 0 Comments

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

Google Analytics

If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights you can gain for you online store today. If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! 0 Comments

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Page Load Times

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds. 0 Comments

170 Ways to Improve Your Ecommerce Conversion Rate

Simply Hike Video

Econsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are doing, walking you through the pros and cons. Econsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are doing, walking you through the pros and cons. 0 Comments

How to Measure Success in an SEO Campaign

Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. 0 Comments

Personalized e-Commerce Sites Can Increase Conversions by 70%

The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to drive traffic and increase sales conversions. The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to drive traffic and increase sales conversions. 0 Comments

Think You're Done With SEO? Think Again!

Search engine optimization is never a one-time process; it takes time and constant tuning to stay on top of the rankings. How to turn up your traffic levels. Search engine optimization is never a one-time process; it takes time and constant tuning to stay on top of the rankings. How to turn up your traffic levels. 0 Comments

The Role of Trust in E-Commerce Sales

Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure. Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure. 0 Comments

Why Search Engines Fail

Why Search Engines Fail Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search usability. The first study, conducted by Infonic on behalf of site search tool vendor Albert, conducted more than 800 searches across 100 web sites in five countries. The results painted a bleak picture of the quality of web site search Why Search Engines Fail Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search usability. The first study, conducted by Infonic on behalf of site search tool vendor Albert, conducted more than 800 searches across 100 web sites in five countries. The results painted a bleak picture of the quality of web site search 0 Comments