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3 Amazingly Simple Ways to Use Video for Link Building

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Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online. Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online. 0 Comments

VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

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Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world and what it can teach small businesses about using online video content to reach out to customers. Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world and what it can teach small businesses about using online video content to reach out to customers. 0 Comments

Scamworld? How The Verge Wrongly Smeared All Internet Marketers

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An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.” An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.” 0 Comments

PPC Ad Optimization: 6 Top Elements to Test

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Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey. Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey. 0 Comments

2 Non-Obvious PPC Split Tests

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Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity. Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity. 0 Comments

Google Makes Big Changes to Product Search Feeds

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E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. 0 Comments

How to Become a YouTube Partner

Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. 0 Comments

The Web: Why Users No Longer Matter

Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web's fundamental principles. Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web's fundamental principles. 0 Comments

Navigational Search: Turn Right at the Big Chicken

When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy. When searchers are in unfamiliar territory, search phrases that double as a website address are great navigation tools. An enormous portion of searches involve web addresses, so make sure you create a navigational search strategy. 0 Comments

Raising Search Standards and the Compliance Bar

New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know what a SEMco is and how your business will change. 0 Comments