Articles on Doubleclick Ad Exchange

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Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

Yandex & Google: A Big Change for Russia's Display Ad Market

Yandex Real-time Bidding Joins with Google DoubleClick

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. 0 Comments

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments

5 Key Points to Consider When Choosing a Demand-Side Platform

Auctioneer Gavel

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

GEICO Hump Day

YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months'

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The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. 0 Comments

Google Brings TrueView Video Ads to Online Games

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Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Google Active View Format Gets Accreditation

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Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. 0 Comments

How to Generate Quality Traffic With Display Advertising

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Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. 0 Comments

Google Adds AdMob Mobile App Inventory to AdWords

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Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. 0 Comments

Google VP Dines With FTC Chairman Amid Antitrust Talks & Controversial Comparison Ads

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Can Google remain an unbiased search engine while deriving income from advertising and affiliate marketing on search engine results pages? Maybe this is what Google’s Susan Wojcicki and FTC Chairman Jon Leibowitz chatted about over lunch yesterday. Can Google remain an unbiased search engine while deriving income from advertising and affiliate marketing on search engine results pages? Maybe this is what Google’s Susan Wojcicki and FTC Chairman Jon Leibowitz chatted about over lunch yesterday. 0 Comments

Google Secures Admeld Purchase

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Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. 0 Comments

Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange

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Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into DoubleClick could help bring scale to advertisers looking to buy cross-platform. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into DoubleClick could help bring scale to advertisers looking to buy cross-platform. 0 Comments

Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale

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Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. 0 Comments

Audience Targeting Strategies for LinkedIn Ads

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According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. 0 Comments