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Remarketing Across Ad Exchanges With DoubleClick Search

Secret key

DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. This feature in DoubleClick Search lets you retarget users via display channels after they have shown interest by clicking on your paid search ad. 0 Comments

Easy Landing Page Testing Using DoubleClick Search

Tested

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

YouTube Reveals the Secret Formula to Content Marketing Success

LEGO YouTube Channel

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. 0 Comments

Yandex & Google: A Big Change for Russia's Display Ad Market

Yandex Real-time Bidding Joins with Google DoubleClick

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding. 0 Comments

Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments

5 Key Points to Consider When Choosing a Demand-Side Platform

Auctioneer Gavel

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. 0 Comments

3 Google Updates for AdWords, DoubleClick Advertisers

5 Attribution Models

Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. 0 Comments

How E-Comm Retailers Can Rock it With Inventory Campaigns

Inventory

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. 0 Comments

10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers

Add or Delete Columns Keyboard Shortcut

Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day. Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day. 0 Comments

5 Predictions About Real-Time Bidding in 2014

2014

If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space. If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space. 0 Comments

Google Pays $17 Million to Settle Apple Safari User Tracking Case

google-safari

Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. 0 Comments

Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months'

doubleclicklogo

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. 0 Comments

Google Web Designer Beta Launches for Advertisers

Google Web Designer

Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

Google Brings TrueView Video Ads to Online Games

gamers-on-youtube

Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Google Facing U.S. Antitrust Probe Over Display Ad Sales

google-logo-magnifying-glass

The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms. The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms. 0 Comments

Google Active View Format Gets Accreditation

google-ads

Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer. 0 Comments

Google Affiliate Network Shutdown: Who Profits?

google-affiliate-network

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. 0 Comments

Click Fraud is a Small Problem in Search These Days

invalid-clicks-data

Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. 0 Comments

5 Important Points About Real-Time Bidding

timing-is-everything

Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. 0 Comments

How to Generate Quality Traffic With Display Advertising

kid-candy-store

Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. 0 Comments

Marin Software Files for IPO

forrester-wave-bid-management

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012. 0 Comments