Articles on doorway pages

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32 Ways to Trip a Google Spam Filter

Happy Matt Cutts

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. 0 Comments

Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

Confusion

Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. 0 Comments

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

Google Panda Band-Aids

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. 0 Comments

After Google Panda, Standout Content is Essential

ignore-person-blah-blah

The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. 0 Comments

10 Common Link Building Problems

doorway-page-illustration

For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin. For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin. 0 Comments

Life After Google Penguin – Going Beyond the Name

Penguins at the Googleplex

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. 0 Comments

Insights From the Recent Penguin & Panda Updates

panda-penguin

An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected. An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected. 0 Comments

Google Penalty or Algorithm Change: Dealing With Lost Traffic

Google Penalty

There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen. 0 Comments

Customer Segmentation and SEO -- A Beautiful Couple

Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. 0 Comments

What Are Doorway Pages?

Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have 0 Comments

Worthless Shady Criminals: A Defense Of SEO

SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. 0 Comments

What, Exactly, is Search Engine Spam?

There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? 0 Comments

Google Kills eBay Affiliate Spam Quickly, Others Survive

AuctionBytes has had a series of stories looking into how an eBay affiliate was driving traffic to eBay from Google through cloaked content. The tactic is nothing new when it comes to search engine optimization. However, it is notable how quickly Google responded to the public outcry over this, while similar situations that are known or reported continue. AuctionBytes has had a series of stories looking into how an eBay affiliate was driving traffic to eBay from Google through cloaked content. The tactic is nothing new when it comes to search engine optimization. However, it is notable how quickly Google responded to the public outcry over this, while similar situations that are known or reported continue. 0 Comments

Doorway Pages

Explains basic guidelines about avoiding problems if using doorway pages to attract visitors. Explains basic guidelines about avoiding problems if using doorway pages to attract visitors. 0 Comments

Help LookSmart Crawl the Web

LookSmart is taking a new approach to discovering web content, offering a free downloadable screensaver program that also crawls the web when your computer is idle LookSmart is taking a new approach to discovering web content, offering a free downloadable screensaver program that also crawls the web when your computer is idle 0 Comments

Outsourcing Search Engine Optimization

Choosing a firm to do search engine optimization needn't be confusing or frustrating if you start by creating a request for proposal that focuses on your own specific needs. Choosing a firm to do search engine optimization needn't be confusing or frustrating if you start by creating a request for proposal that focuses on your own specific needs. 0 Comments

The Search Engine Spam Police, Part 2

Representatives from major search engines reveal the details of their spam detection and management policies, including email addresses for reporting suspected abuse Representatives from major search engines reveal the details of their spam detection and management policies, including email addresses for reporting suspected abuse 0 Comments

Desperately Seeking Search Engine Marketing Standards

It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. 0 Comments