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HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. 0 Comments

HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director 0 Comments