Articles on Do Not Track

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7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

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While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? 0 Comments

Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

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A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space (unless your traffic levels are high and the ICO's noticed you). Here are five ways to comply. A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space (unless your traffic levels are high and the ICO's noticed you). Here are five ways to comply. 0 Comments

Yahoo Begins Honoring Browser Do-Not-Track Signals

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The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. 0 Comments

Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

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Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer Privacy Bill of Rights was also introduced. Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer Privacy Bill of Rights was also introduced. 0 Comments