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7 Ways to Attract Higher Quality Links With Better On-Page Content

Man with magnet and money

With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users. With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users. 0 Comments

Valentine's Day 2013 PPC Tips

valentines-day-google-doodle-2012-3

February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert. February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert. 0 Comments

Writing Search Ads in Context

chicken-coop

As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of choice architecture to get the clicks you want. As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of choice architecture to get the clicks you want. 0 Comments

5 Tips for Writing Winning PPC Ads

charlie-sheen-winning

How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with abbreviations can turn your PPC ads into big winners. How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with abbreviations can turn your PPC ads into big winners. 0 Comments

A Simple Guide to What Makes a Good Link

green-tick

A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight. A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight. 0 Comments

YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

ceilume-ask-the-ceiling-tile-guy

Ceilume’s videos, which combined have more than 900,000 views, educate viewers about ceiling tile best practices and feature actual installation photos. Here’s how the company uses Promoted Videos to drive users to its how-two videos on YouTube. Ceilume’s videos, which combined have more than 900,000 views, educate viewers about ceiling tile best practices and feature actual installation photos. Here’s how the company uses Promoted Videos to drive users to its how-two videos on YouTube. 0 Comments

Link Building by Starting a Market Research Firm

3D pie chart

One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. 0 Comments

Paying for Search Rankings - Is Everyone Doing It?

Paid Links Budget

Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but these strategies are all considered paid links – it all boils down to money (or items of value) being exchanged for a link. Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but these strategies are all considered paid links – it all boils down to money (or items of value) being exchanged for a link. 0 Comments

Getting Started in Local Search

Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan. Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan. 0 Comments