Articles on display advertising

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SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

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A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. 0 Comments

Google Improves GDN Targeting With Bizo Audience Segments

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Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. 0 Comments

Can RTB Turn Display Into Search?

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Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

Demographics and Interests: Coming to a Google Analytics Profile Near You

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Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. 0 Comments

Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013

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Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined. 0 Comments

Google Facing U.S. Antitrust Probe Over Display Ad Sales

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The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms. The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms. 0 Comments

SEO Outreach: Gain a Competitive Edge by Running Display Ads

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Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs. Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs. 0 Comments

Skype Betting On Premium Ad "Experiences" for Mobile

Microsoft Buys Skype

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. 0 Comments

How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

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Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. 0 Comments

Advanced Channel Sequencing

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Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. 0 Comments

Obama Beats Romney Early in Digital Marketing Race

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A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney. A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes to searches, paid search marketing, and display advertising, President Obama is outpacing challenger Mitt Romney. 0 Comments

Google Planning New Small Business Service as Part of Local Revenue Push?

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Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. 0 Comments

Why Search Agencies Should Tune Into the Display Buzz

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Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. 0 Comments

Too Little SEO? Some Characteristics of an Under Optimized Website

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While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? 0 Comments

Google Unveils New Metrics for Brand Marketers

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Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP – but said they might not go far enough to make display advertising more accountable. 0 Comments

Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]

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Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S. Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S. 0 Comments

Google Integrates New Display Interface Within AdWords

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Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns. Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns. 0 Comments

PPC: How to Tap Into the Power of the Persona

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Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. 0 Comments

The Definitive Guide to AdWords Display Targeting

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AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. 0 Comments

Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

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Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. 0 Comments

Google Secures Admeld Purchase

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Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product. 0 Comments

Should Amazon Buy Yahoo?

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Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value. Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value. 0 Comments

Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale

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Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and Facebook in the display ad market. But it’s not clear how each company will manage and protect ad data after integration. 0 Comments

Create a Robust Landing Page Testing Strategy

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A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required. 0 Comments

Summer Travel Search: Are We There Yet?

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Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. 0 Comments