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Travel PPC: Top Advertisers, Keywords & Destinations [Report]

Travel

About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. About 12,700 Google AdWords advertisers spent more than $750 million on more than 50,000 travel-related keywords, with an average 4.18% CTR and $0.86 CPC. 0 Comments

Disney, Las Vegas Top Searched Travel Destinations in Early 2012

top-10-vacation-destinations-adgooroo

If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo. If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo. 0 Comments

Mary Blair Google Doodle Honors Artist's 100th Birthday

Mary Blair Google Doodle

A new Google Doodle features tribute art honoring Disney Legend Mary Robinson Blair. Her artwork is widely recognized for bold coloring and abstract styling; Blair was one of Walt Disney’s personal favorites in animation, illustration, and design. A new Google Doodle features tribute art honoring Disney Legend Mary Robinson Blair. Her artwork is widely recognized for bold coloring and abstract styling; Blair was one of Walt Disney’s personal favorites in animation, illustration, and design. 0 Comments

Disney Shops Infoseek, Switches Go To Google

The Walt Disney Internet Group says that it has been approached by companies looking to acquire the search technology and patents it has left over from the company's purchase of Infoseek, the search engine later transformed into Go. The Walt Disney Internet Group says that it has been approached by companies looking to acquire the search technology and patents it has left over from the company's purchase of Infoseek, the search engine later transformed into Go. 0 Comments

NBCi Down, Probably Out

The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company. The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company. 0 Comments

Go.com Becomes GoTo

The Go.com web site has switched over to providing search results from paid listings service GoTo.com. The Go.com web site has switched over to providing search results from paid listings service GoTo.com. 0 Comments

Yahoo Loses CEO & Other Search Financial News

Yahoo CEO Tim Koogle is stepping down, and the company issued warnings that its revenue for the year will be well below original estimates. A recap of stories on the topic, along with some other interesting stories related to search engine finances. Yahoo CEO Tim Koogle is stepping down, and the company issued warnings that its revenue for the year will be well below original estimates. A recap of stories on the topic, along with some other interesting stories related to search engine finances. 0 Comments

Bush's Dubious Victory At Google

For the past three months, if you did a search on Google for a particularly insulting phrase -- think dumb Oedipus -- the top result was to the official George W. Bush campaign store. How on earth did this happen? For the past three months, if you did a search on Google for a particularly insulting phrase -- think dumb Oedipus -- the top result was to the official George W. Bush campaign store. How on earth did this happen? 0 Comments

Go Going Elsewhere, Loses Logo

Go is planning to shift from being a general appeal portal to concentrate instead on featuring entertainment content, it was announced last week. Go is planning to shift from being a general appeal portal to concentrate instead on featuring entertainment content, it was announced last week. 0 Comments

Infoseek and Disney Set To Go

Infoseek and Disney put a name to the site they plan to launch later this year: Go. The site will encompass material from Disney, Infoseek and Starwave web properties, such as ESPN.com, ABCNews.com. It's expected to launch in November. Infoseek and Disney put a name to the site they plan to launch later this year: Go. The site will encompass material from Disney, Infoseek and Starwave web properties, such as ESPN.com, ABCNews.com. It's expected to launch in November. 0 Comments

Old Media Buys Into New Media

Much is being made over two traditional media players, Disney and NBC, making investments into the new media players of Infoseek and Cnet's Snap. It's added more hype to portal mania that is sweeping the web, or at least various online news services. Much is being made over two traditional media players, Disney and NBC, making investments into the new media players of Infoseek and Cnet's Snap. It's added more hype to portal mania that is sweeping the web, or at least various online news services. 0 Comments