Articles on digital video

RSS

Sponsored Article: Game on - Turning the Lights on With Viewability

vindico-200x67

Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. 0 Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. 0 Comments

UbiquiTV: Video Fragmentation is the New Reality

ubiquitv

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. 0 Comments

Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

online-video

A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 0 Comments

2013 Digital Strategy Best Practices for Your Business

marketing-automation

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. 0 Comments

5 Key Video Marketing Findings From New comScore Report

online-videos-reach

The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. 0 Comments