Articles on digital strategy

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Marketing & Sales Alignment: 5 Practical Tips

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How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips. How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips. 0 Comments

3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

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Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. 0 Comments

How to Decipher Your Competitors Digital Marketing Strategy

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Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. 0 Comments