Articles on Digital Marketing

RSS

HTTPS Doesn’t Boost Rankings [Study]

shutterstock-117540523

Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS. Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS. 0 Comments

Choosing Your Agency: It’s About the Team

sarnia-shinny

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. 0 Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below

ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. ClickZ has launched a Vine competition and the grand prize is a trip to ClickZ Live San Francisco. 0 Comments

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

Automotive Ad Spending Insights

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. 0 Comments

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

google-and-bing-spend-the-search-agency

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. 0 Comments

So... You Think SEO Has Changed?

Evolution

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. 0 Comments

8 UX Tools Every Digital Marketer Needs in Their Toolkit

Tools

Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing. Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing. 0 Comments

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

branded-vs-non-branded-insurance-kenshoo

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. 0 Comments

SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

Joe Pulizzi

The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up. 0 Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud

Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. 0 Comments

Will 2014 Finally Be the Year of the Web Analyst?

Data Analysis

Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. 0 Comments

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Google Analytics advanced segment that removes blog bounce rates

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. 0 Comments

6 Ways to Accelerate Your Local SEO Success in 2014

Local Page Criteria

Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics. Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics. 0 Comments

SEO Really is Dead, Long Live...Uh...What Should We Call This?

seo-is-dead-funeral

It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. 0 Comments

10 Google Analytics Advanced Segments That Reveal Search & Social ROI

New Google Analytics Advanced Segmentation

These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits. 0 Comments

SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

value-of-north-american-search-industry-sempo-2012-industry

SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. 0 Comments

No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]

google-search-ctr-accuracast

Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. 0 Comments

9 Ways to Prepare for a Future Without Cookie Tracking

Chocolate Chip Cookies

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. 0 Comments

U.S. Paid Search Spend Continues Rising in Q3 2013

arrow-riding-man

Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search. 0 Comments

9 Interview Questions to Ask Your SEO Hires

job-interview-cv

Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent. Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent. 0 Comments

Why Real-Time Bidding is Set to Become Huge

Real-Time Bidding Auction

What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. 0 Comments