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How to Make Your Keywords Fit Your Marketing Messaging

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There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want. 0 Comments

BlueGlass Acquires Idealizer, Secures European Hub

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Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region. 0 Comments

4 Tips for Rewarding, Promoting, Retaining Millennial Search Practitioners

To get the most out of these seemingly inexhaustible, brilliant, yet frustrating youngsters in our industry, we must provide limitless opportunity and reward -- and reward seldom means money. To get the most out of these seemingly inexhaustible, brilliant, yet frustrating youngsters in our industry, we must provide limitless opportunity and reward -- and reward seldom means money. 0 Comments