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New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

What is a Cross-Device Conversion

Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. 0 Comments

How to Create a Mobile Content Strategy

mobile-content-strategy

Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device. 0 Comments

Downloads & Pivot Tables for AdWords Analysis

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You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is the data you extract for yourself, to really analyze issues. Here’s what you should take into consideration. You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is the data you extract for yourself, to really analyze issues. Here’s what you should take into consideration. 0 Comments

The Art of Winning on AdWords - Lessons from Moneyball

Michael Lewis Moneyball The Art of Winning an Unfair Game

Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. 0 Comments

4 Quick Ways to Audit Your Paid Search Account

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Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some warning signs before costs spiral out of control. Here’s how to uncover mistakes in less than an hour. Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some warning signs before costs spiral out of control. Here’s how to uncover mistakes in less than an hour. 0 Comments