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Super Bowl Advertisers Can Learn Lessons from Social Video Trends

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Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. 0 Comments

Paid Search, Mobile Spending Increase in Q1 2012

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Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011. 0 Comments

Google Chrome OS: So What?

Will Google's new Web-based operating system change the world? It's possible, but there's a long way to go before that happens. Will Google's new Web-based operating system change the world? It's possible, but there's a long way to go before that happens. 0 Comments