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Financial Services PPC Ads: Words That Work [Study]

Financial Institutions Ad Performance Heatmap All Devices

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Bing Ads research reveals the top PPC ad word choices for financial institutions, insurance, and loans and lending categories to increase click-throughs. 0 Comments

Google Shows Evolution of Search, Launches Interactive Timeline

timeline-google-evolution-2006-2011

What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search, Google+ and the +1 button, voice search, and more. See it all in a six minute video from Google. What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search, Google+ and the +1 button, voice search, and more. See it all in a six minute video from Google. 0 Comments

4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

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Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will help create a connected devices marketing roadmap for retailers in a new retail digital ecosystem. Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will help create a connected devices marketing roadmap for retailers in a new retail digital ecosystem. 0 Comments