Articles on Dennis Crowley

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Foursquare Splits App in Two, Separates Local Search From Check-ins

Swarm

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments

Foursquare Self-Serve Ads Now Open to All Local Businesses

ads-dash-small

Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. 0 Comments

Checking Into the Future with Foursquare's Dennis Crowley

The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. 0 Comments

Who's Winning the Geo-social Game?

In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. 0 Comments

Mobile & Location: Checking in on the Latest (Part 2)

Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. 0 Comments