Articles on Demographics Targeting Search Ads

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Marin Software Stakes Claim as First Google API Partner to Support RLSA

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Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

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Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... 0 Comments

Seasonal Link Building in 6 Steps

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Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays. Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays. 0 Comments

How to Create YouTube Video Ad Campaigns for Direct Marketing

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By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. 0 Comments

How to Use Data to Build a Well-Timed Marketing Campaign

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With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

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One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns

Google Enhanced Campaigns Smartphone to Store

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. 0 Comments

Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage

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Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN. Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN. 0 Comments

Top 10 Countdown: Vital Online Marketing Tools

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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable. 0 Comments

Master Google AdWords in 3 Steps With the 80/20 Rule

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When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. 0 Comments

Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

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The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. 0 Comments

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

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If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. 0 Comments

Mobile & Local Join the Big Data Movement

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A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

3 Tactics for Demographic Targeting on the Google Display Network

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Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. 0 Comments

Mobile Targeting Definitions Every Marketer Must Know

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The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. 0 Comments

How We Are Ohio Used YouTube to Drive Viewership & Sway Voters

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In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience. In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience. 0 Comments