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As Goes Paid Search, So Goes the Election?

election-share-of-voice-may-oct-2012

President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election. 0 Comments