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Links, FUD, and Webmaster Guidelines

fud

There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines. There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

How to Properly Analyze Ad Text Performance

advanced-analytics

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

7 Things That Will Improve Your SEO More Than SSL

SEO Tips

The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven. There is no one thing that will get you more organic traffic - good SEO is a healthy combination of things. 0 Comments

New App-Based Search Engine Startup Relcy Tries to Reset SEO

Relcy

The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

Org Chart

You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

The Biggest Mistake PPC Advertisers Make

ppc-mistake

Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Even in 2014, PPC advertisers often make the huge mistake of neglecting to focus on conversions. 0 Comments

Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

Adobe Experience Manager

Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. 0 Comments

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

deb-shops-autosuggest-bloomreach

Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. 0 Comments

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

Recrawl SEO

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

oh-yes-its-free

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Building a CRAP SEO Content Strategy

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. 0 Comments

Matt Cutts: Google Search Result Positions Aren't Weighted Differently

Matt Cutts

Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

digital-path-to-succcess-content

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments