Articles on decision-making process

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Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

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Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google's User Policy team, during an interactive keynote at SES San Francisco. Google has had sight of 60 trillion unique URLs, up from 30 trillion last year at this time. How can your content stand out? Find out from Patrick Thomas, a specialist on Google's User Policy team, during an interactive keynote at SES San Francisco. 0 Comments

How to Build Links Like an Engineer

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Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results. Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results. 0 Comments

The Quick Guide to Developing Customer Personas

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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. 0 Comments

Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords

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Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). 0 Comments

5 'Moneyball' Tips for Search Marketers from Billy Beane

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Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California. Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California. 0 Comments

How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

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For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. For B2B search marketers, the right details and explanation of features and value added resources should be identified. In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. 0 Comments

A Modest Proposal: Technology in Search

Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. 0 Comments