Articles on David Meerman Scott

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PR Newswire Press Release Guidelines Target Search Engine Spam

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Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search. Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help prevent manipulation of search. 0 Comments

Content Marketing Put a Man on the Moon, What Can it Do For You?

Marketing the Moon

NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. 0 Comments

How to Use Google Trends for SEO

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Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO. Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO. 0 Comments

9 Content Marketing Lessons From Tourism Australia

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In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. 0 Comments