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The Continued Collision of Big Data with Mobile & Local

Big Data concept - mobile flying down a data tunnel

We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? 0 Comments

Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

facebook-money-bags

Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. 0 Comments