Articles on data set

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Organic Search Drives 51% of Traffic to Websites [Study]

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Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. 0 Comments

PPC Click-Through Rate by Position: Does Rank Matter? [Data]

Click-Through Rate by Position

What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. 0 Comments

Google AdWords Call Extensions: Beware the Data Gaps

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Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call. Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call. 0 Comments

Top Search Result = Poor Ad CTR [Study]

CTR by Referring Google Results Position

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. 0 Comments

Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

How is Secure Search Impacting Different Industries

Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. 0 Comments

How to Kill Self-Reported Data

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Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving business. Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving business. 0 Comments

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

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Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR? A look at client performance data before and after the addition of ads at the bottom of the page. Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR? A look at client performance data before and after the addition of ads at the bottom of the page. 0 Comments