Articles on data points

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gShift Gives Marketers Additional Ways to Track Content Performance

Content

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. 0 Comments

PPC Click-Through Rate by Position: Does Rank Matter? [Data]

Click-Through Rate by Position

What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. 0 Comments

5 Steps to Quick Insights Using Google Analytics Solutions Gallery

Edit Custom Report

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. 0 Comments

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

freeform-search-brightedge-data-cube

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. 0 Comments

Google+ Pages Dashboards Now Link to Google Analytics

Google Analytics Redesign

If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page. If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page. 0 Comments

Interactive U.S. Map Shows Google, Windows, Mac Usage by State

Google Usage by State

Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. 0 Comments

SEO Quick Wins: Google Query Data

Google GWT query data

Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. 0 Comments

AdWords Top Movers Report: What It Is & What It Should Be

top-increases-for-clicks-adwords-top-mover-report

A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. 0 Comments

PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

paid-organic-overlap-by-vertical

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. 0 Comments

New Google Analytics Interactive Tool: Customer Journey to Online Purchase

google-analytics-customer-journey-channels

The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. 0 Comments

2 Deceiving Facebook Insights Metrics

wolf-in-sheeps-clothing

Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides. Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides. 0 Comments

Inside Bing's Spell Checker

clippy-bing

Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. 0 Comments

5 Tips to Maximize Your Retargeting Campaigns

target-your-customers

As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. 0 Comments

How to Focus on the Key Analytics Metrics

neil-patel

There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder Neil Patel joins us in this interview to give us his thoughts on the current state of analytics. There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder Neil Patel joins us in this interview to give us his thoughts on the current state of analytics. 0 Comments

5 Myths About Search Data

search-query-relevance

The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. 0 Comments

A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic

justinbieberzone-searchmetrics

SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions. 0 Comments

Was the Google Panda 2.5 Panic Warranted?

panda-toon

Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate. Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate. 0 Comments

New Yahoo Clues Offers Regional and Demographic Data

Yahoo Clues Heatmap

Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. 0 Comments

Bank of England Using Google Search Tracking for Economic Insights

Bank of England

In an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google. The bank has high hopes that this will improve the speed of economic reporting. In an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google. The bank has high hopes that this will improve the speed of economic reporting. 0 Comments

Understanding AdWords Average Position: Optimize Your PPC Performance

A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. 0 Comments

iPad AdWords Targeting: Insights & Tips

A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. 0 Comments

When Paid Search Marketing & Business Operations Come Together

The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. 0 Comments