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Publisher Guide for Adding Custom Variables in Google Tag Manager

Custom Variables

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. 0 Comments

3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

Indexed Impressions by Hour of Day and Device Type

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. 0 Comments

Forecasting SEM Activity

google-trends-forecasting-all-inclusive-vacation

Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. 0 Comments

6 AdWords Enhancements Offer More Insights, Efficiency

adwords-impression-share-for-search-display

Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. 0 Comments

How Top vs. Side Position Impacts CPC, Traffic Volume

top-vs-side-impressions-by-rank

The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. 0 Comments