Articles on data mining

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New Data Mining Tool Will Let You Make Your Own Private Search Engine

Minerazzi

The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes. The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes. 0 Comments

In-House SEO Interview: The Hidden Heroes of Search

happy-in-house

In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new in-house SEOs, and what big industry changes we can expect in the next six months. In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new in-house SEOs, and what big industry changes we can expect in the next six months. 0 Comments

How to Avoid 7 PPC Analysis Pitfalls

blackhole1

Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. 0 Comments

Can Google Correlate Be Used as a PPC Tool?

xkcd-correlation

Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? 0 Comments

Connecting with Customers through Search Market Research

Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle? Look to your search logs to mine this crucial market research data. Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle? Look to your search logs to mine this crucial market research data. 0 Comments

Behind the Scenes at Yahoo Labs

Dr. Gary Flake is Principal Scientist & Head of Yahoo! Research Labs. In this wide-ranging interview, he talks about the daily work of researchers at Yahoo Labs, and what they're doing to make search better. Dr. Gary Flake is Principal Scientist & Head of Yahoo! Research Labs. In this wide-ranging interview, he talks about the daily work of researchers at Yahoo Labs, and what they're doing to make search better. 0 Comments