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Maximize Your Holiday Prep for Google Shopping

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By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Google Updates Shopping Feed Requirements

google-shopping-cart

Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Google's new shopping feed specifications include updates to mobile links, bundle attributes, availability specification, and apparel identifiers. 0 Comments

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. 0 Comments

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? 0 Comments

Google Display Network Remarketing: Convert The Prodigal Shopper

Shut Up and Remarket

Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. 0 Comments

Google Shopping: 3 Lies Merchants Have Been Fed

lies

Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. 0 Comments

7 Essential Skills for Managing PLA Campaigns

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When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

4 Reasons You Should Use AdWords Labels For Your PLA Campaign

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AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. 0 Comments

PLAs are Here to Stay: A Few Tips on How to Take Advantage

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Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions have been answered. And the answers, for the most part, are very encouraging. So how do you take advantage of product listing ads? Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions have been answered. And the answers, for the most part, are very encouraging. So how do you take advantage of product listing ads? 0 Comments

3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

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Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. 0 Comments

Rule-Abiding Merchants Abandoned by Google Product Search

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After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. 0 Comments