Articles on data collection

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The Pros and Cons of Big Data Democratization

Liberal Conservative Road Signs

Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. 0 Comments

9 Ways to Prepare for a Future Without Cookie Tracking

Chocolate Chip Cookies

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. 0 Comments

Google Privacy Director Alma Whitten Resigns

Google logo

Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View cars. Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View cars. 0 Comments

Does Uncensored FCC Street View Report Show Google Lied?

Google Streetview Red Car

A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service. A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service. 0 Comments

The Cost of Landing Page Optimization

You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. 0 Comments

Landing Page Optimization Pitfall -- Not Collecting Enough Data

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. 0 Comments

Lies, Damned Lies, and Statistics in Landing Page Optimization

The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. 0 Comments

Google vs. the World

Round 1 goes to Google/DoubleClick and the U.S. FTC. Round 2: Will the EU strike a blow for global privacy? Round 1 goes to Google/DoubleClick and the U.S. FTC. Round 2: Will the EU strike a blow for global privacy? 0 Comments

Google vs. the World

Kevin Ryan is here to tell you that privacy is dead and your future lies in everyone else's hands. Kevin Ryan is here to tell you that privacy is dead and your future lies in everyone else's hands. 0 Comments