Articles on CyberMonday

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Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

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Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

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Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads. 0 Comments

Maximize Your Holiday Prep for Google Shopping

santa-prep

By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

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School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing. With much of the U.S. going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. 0 Comments

Mobile Cost Per Click Down for PPC in Retail, Business Services

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The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. 0 Comments

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

Holiday Shopping Survey 2013

A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers. 0 Comments

Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

Golden Opportunity

January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. 0 Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

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Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best deals. 0 Comments

Think First, Link Later: Creativity in SEO

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If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn. If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn. 0 Comments

Twitter Puts Mobile Front and Center for the Holidays

Twitter Mobile

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. 0 Comments

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

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The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. 0 Comments

Cyber Monday Optimization Checklist

Indexed Google Search Queries for Free Shipping Q4 2012

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

Black Friday Cyber Monday

In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Santa Time

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. 0 Comments

E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success

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Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart. Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart. 0 Comments

Summer Prep for a Very Merry PLA Christmas

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With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. 0 Comments

GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

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A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. 0 Comments

How to Use Data to Build a Well-Timed Marketing Campaign

Data School

With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. 0 Comments

3 Key Themes From Q4 Paid Search

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Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. 0 Comments

The Secret to Reeling in Holiday Shoppers?

Black Friday Revenue Data from Marin

Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? 0 Comments

Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

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An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. 0 Comments

Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

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Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. 0 Comments

6 Super Time-Saving Tips to AdWords PPC Management

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It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. 0 Comments