Articles on customer service

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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

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WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. 0 Comments

6 Objectives When Creating New Content Assets

Goal Post

What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. 0 Comments

Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

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Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? 0 Comments

Google Penguin Got You Down? Work on Customer Service

You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. 0 Comments

Google Wants to Launch Trusted Stores in UK

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Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. 0 Comments

Conversion Rate Optimization the Right Way: Tying in Qualitative Data

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The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing. The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing. 0 Comments

Beware of Red Flags When Searching for SEO or Web Dev Services

red-flags

If you’re a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don’t move forward until you you’ve asked all the right questions. These tips will help your website avoid major pitfalls. If you’re a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don’t move forward until you you’ve asked all the right questions. These tips will help your website avoid major pitfalls. 0 Comments

Local Business Calling; Is Google Further Monetizing Local?

local-calling

Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers. Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers. 0 Comments

LivePerson Says Bouncing is Single Worst Action a User Can Take

LivePerson introduce Keyword Lift

LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to increase the chances of creating an assisted conversion via relevant content or instant chat LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to increase the chances of creating an assisted conversion via relevant content or instant chat 0 Comments

How to Quickly Identify Duplicate Content With a Site Crawl

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This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial. This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial. 0 Comments

The Other Side of PPC: Dealing with Clients

customer-service

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly hands-on clients and elusive “quiet" clients. 0 Comments

Google Acquires (and Shuts Down) Trust Seal Company KikScore

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Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. 0 Comments

Google AdWords Tests Trusted Stores Endorsements

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Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. 0 Comments

Track & Segment Your Way to More Accurate Bounce Rates

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In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. 0 Comments

Google Trusted Stores Launches with Etailer Grades, Free Purchase Protection

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Google launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service. Google launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service. 0 Comments

Gifting Online & Offline: Shopping and Behavioral Search

Apparel Clothing Google Insights

A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results). A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be overlap, in terms of Google’s delivery of search results). 0 Comments