Articles on customer relationship management (CRM)

RSS

Marin Software Stakes Claim as First Google API Partner to Support RLSA

marin-software-logo

Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

10 SEO Truths of 2012 for Agencies & In-House Teams

hierarchy-of-web-presence-optimization-2

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. 0 Comments

Focus on Who, What and How Before Crowdfunding Your Project

rekixx

You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear strategy and agile plan including three key components. You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear strategy and agile plan including three key components. 0 Comments

SEM Metrics That Really Matter

metrics-that-matter

It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

3 Tips to Use Paid Search for a Complex Sale

Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. 0 Comments

43 Paid Search Marketing Tools (And When To Use Them)

Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" 0 Comments

Making the Leap: The Paid Search Marketing Toolbox

No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. 0 Comments

Using a Corporate Blog for CRM

It goes without saying that customer relationship management (CRM) is a necessary aspect of every organization's PR and marketing structure. Mark Jackson examines how corporate blogging can perform the same role in SEO. It goes without saying that customer relationship management (CRM) is a necessary aspect of every organization's PR and marketing structure. Mark Jackson examines how corporate blogging can perform the same role in SEO. 0 Comments