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Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

Who Consumers Blame for Incorrect Information

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. 0 Comments

4 Simple Ways to Use Web Analytics for Smarter CRO Testing

UserTesting Category tests

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. 0 Comments

How to Build Your First Content Marketing Strategy

content

Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. 0 Comments

Matching Content to the Customer Life Cycle

Monarch Life Cycle

By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. 0 Comments

New Google Analytics Interactive Tool: Customer Journey to Online Purchase

google-analytics-customer-journey-channels

The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. 0 Comments

Top Conversion Optimization Tips to Deploy Before the Holiday Rush

black-friday-rush

Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. 0 Comments

Anatomy of a Successful PPC Ad

anatomy-5-elements

Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert. Optimize these ad copy elements to increase market share, make more money, and decrease your cost per acquisition. Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert. Optimize these ad copy elements to increase market share, make more money, and decrease your cost per acquisition. 0 Comments

Optimizing to Lifetime Value of Customers to Maximize SEM Performance

customer-lifetime-value-increase

Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept. Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept. 0 Comments

Beginner's Guide to Google Analytics: What to Track

analytics-illustration

Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics. Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics. 0 Comments

How to Help SEO Customers Who Aren’t Always Right

egg-head

All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them. All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them. 0 Comments

Mobile Coupons -- Don't be that Guy

Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful. 0 Comments

SearchDay | Why is Russia's Yandex the Fastest Growing Search Engine?

Today's search engine marketing news and opinion: Why is Russia's Yandex the Fastest Growing Search Engine?; Google AdWords Expands Opportunities Tab Beta Test; Twitter Plans Q4 Revenue-Generating Features; Goes Down During Apple Event; and more. Today's search engine marketing news and opinion: Why is Russia's Yandex the Fastest Growing Search Engine?; Google AdWords Expands Opportunities Tab Beta Test; Twitter Plans Q4 Revenue-Generating Features; Goes Down During Apple Event; and more. 0 Comments

Defining SEO Success

How do you define SEO success? Mark Jackson counts the ways. There may be different strokes for different folks, but there’s only one sure way to measure success from your organic search engine optimization campaigns. How do you define SEO success? Mark Jackson counts the ways. There may be different strokes for different folks, but there’s only one sure way to measure success from your organic search engine optimization campaigns. 0 Comments