Articles on Ctr Ad Position

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Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dyanmic Sitelinks Google AdWords

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Dynamic sitelinks are automatically generated and appear below your ad text. It gives advertisers more space in search results and clicks cost nothing. 0 Comments

Restructuring Your PPC Campaigns in 5 Key Steps

Restructure Just add water

Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

A Strategic Approach for New SEO Clients

New SEO Client Keywords

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. 0 Comments

Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

Number of Searches per Session

It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Advertisers appearing at least 10% of the time for a query and followup query received an average lift of 47% of their initial CTR on the subsequent search. 0 Comments

PPC Click-Through Rate by Position: Does Rank Matter? [Data]

Click-Through Rate by Position

What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data. 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

2013-ctr-ad-position-marin

A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

Take Your Sitelinks to the Next Level With Descriptions

Dog Crate Covers Google PPC ads

Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. 0 Comments

2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

iferror Calculated Fields

You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

online-ad-ctr-by-refer-chitika

Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]

google-search-ctr-accuracast

Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. 0 Comments

13 Metrics Every PPC Report Should Have

Attract Engage Convert Renew

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. 0 Comments

5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance

mobile-bidcrystalsantos2

Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. 0 Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. 0 Comments

Top Search Result = Poor Ad CTR [Study]

CTR by Referring Google Results Position

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. 0 Comments