Articles on CTR

RSS

Google's CTR Dominance Is a Double-Edged Sword

Google Bing Yahoo

Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

Are You Optimistic About SEO?

googlesearch

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

5 Best Ad Copy Test Procedures To Stand By

testinggame

It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. 0 Comments

How Do You Rank on Google?

pagerank-metrics

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

Mobile Testing: Case Studies and Findings

diane-story

Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

Are You Tracking the Most Important PPC Stats?

PPC

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. 0 Comments

CPC Growth Is Down - But Not on Smartphones

cpcctrgrowthmobile

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Bing Ads Improves Age and Gender Targeting

Bing Logo

Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. 0 Comments

Google Answer Boxes: The What, Why and How

Google Logo

Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Keywords on Mobile: Not Comparable to Desktop

Mobile Clicks Analytics

Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Hacking the Google Display Network for Insanely Low CPC

cost-per-click-low

Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

5 PPC Settings That Can Sabotage Success

Success

When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

mobilefriendly-articleembed

Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want to be relevant in 2015 on Google, now is the time to begin building a mobile-friendly website. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website. 0 Comments

Chasing Google Changes to Authors and HTTPS

horse-racing-google

In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

refresh-image

Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

How New gTLDs Fare in Search Marketing [Research]

shutterstock-207924085

Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments