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Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

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Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want to be relevant in 2015 on Google, now is the time to begin building a mobile-friendly website. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website. 0 Comments

Chasing Google Changes to Authors and HTTPS

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In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

How New gTLDs Fare in Search Marketing [Research]

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Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

Top Paid Search Keywords for Health Insurance Revealed [Study]

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AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments

SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Product Listing Ads – An Evaluation

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The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

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Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Dynamic sitelinks are automatically generated and appear below your ad text. It gives advertisers more space in search results and clicks cost nothing. 0 Comments

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

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If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. 0 Comments

Restructuring Your PPC Campaigns in 5 Key Steps

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Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

2 New Google Mobile Search Tests: Larger Titles & Info Cards

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Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher. Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

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Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

PPC Budget Forecasting 101

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As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients. By recalculating your search account's potential, you can create a rough PPC budget forecast that will help you answer all of your clients' questions. 0 Comments

A Strategic Approach for New SEO Clients

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Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. 0 Comments

Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

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It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Advertisers appearing at least 10% of the time for a query and followup query received an average lift of 47% of their initial CTR on the subsequent search. 0 Comments

4 Steps to Maximize Local Search Success

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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for local search success. 0 Comments

Easy Landing Page Testing Using DoubleClick Search

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Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

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Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

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Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. 0 Comments

Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

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Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap. Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap. 0 Comments

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments