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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Google AdWords Rolling Out Parental Targeting Feature in U.S.

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Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." 0 Comments

New Wordstream Tool Lets You Audit PPC Landing Page for Free

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WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. 0 Comments

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

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Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." 0 Comments

7 Video Marketing Core Best Practices for Brand Marketers

Business video on YouTube is skyrocketing

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. 0 Comments

How to Define a Web Analytics Process to Drive Better Insights

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businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! 0 Comments

Google is 'No Longer a Black Box' at BrightEdge #Share12

BrightEdge Share 12

One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director of SEO at Macy's to get his view on this question. One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director of SEO at Macy's to get his view on this question. 0 Comments

BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

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BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. 0 Comments

Airbnb Puts Business on the Map with YouTube TrueView Video Ads

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Airnb used TrueView ads on YouTube to thoroughly explain its unique service. YouTube’s skippable two-minute videos have helped generate 750,000 clicks on Airbnb’s TrueView videos in one month and over 450,000 video views over four months. Airnb used TrueView ads on YouTube to thoroughly explain its unique service. YouTube’s skippable two-minute videos have helped generate 750,000 clicks on Airbnb’s TrueView videos in one month and over 450,000 video views over four months. 0 Comments

Hit the Ground Running with In-House SEO

Once you've made the decision to hire an in-house SEO, the hard work really begins. Learn how to ease the new employee into your organization for maximum results. Once you've made the decision to hire an in-house SEO, the hard work really begins. Learn how to ease the new employee into your organization for maximum results. 0 Comments

In-Housekeeping 101: Where to Put Your SEO Department

In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company. The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done. In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for every company. The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done. 0 Comments