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Block Determination and Link Distribution

Jenga blocks

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important. As Google gets better at determining what blocks within your website serve what purpose, links within your main content are becoming more important. 0 Comments

Managing Your Robots.txt File Effectively

Lock

Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

New robots.txt Tester Launches in Google Webmaster Tools

Google Webmaster Tools Robots.txt Tester

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions. It highlights errors disallowing Google from crawling pages, lets you edit your file, tests if URLs are blocked, and lets you view older file versions. 0 Comments

Google Updates PageSpeed Insights Tools With User Experience Rules

pagespeed-insights-tool

Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages. Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages. 0 Comments

8 UX Tools Every Digital Marketer Needs in Their Toolkit

Tools

Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing. Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing. 0 Comments

New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

Google Publisher Plugin for WordPress (beta)

The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. 0 Comments

Technical SEO for Nontechnical People

computer

While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO. While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO. 0 Comments

Google Web Designer Beta Launches for Advertisers

Google Web Designer

Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads. 0 Comments

Keyword Stuffing & Hidden Text Manual Action: Google on How to Fix it

Matt Cutts and Nelson of Google

If your website has received a manual action notice called "Hidden text and/or keyword stuffing", the solution is pretty easy: simply remove it. Google also says you should document your cleanup process for the reconsideration request. If your website has received a manual action notice called "Hidden text and/or keyword stuffing", the solution is pretty easy: simply remove it. Google also says you should document your cleanup process for the reconsideration request. 0 Comments

Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

responsive-templates

A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure you have a plan in place. Here are five pitfalls to consider before pushing the framework approach. A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure you have a plan in place. Here are five pitfalls to consider before pushing the framework approach. 0 Comments

Company Logos Coming to Google Search Results, Thanks to New schema.org Markup

schema-org-logo

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. 0 Comments

5 Ways You May Be Stuck In the "Good Ol' Days" of SEO

google-penguin-watch-out-webspam

Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? 0 Comments

SEO Audit Tips: 8 Examples of Why Your Source Code Matters

Source Code

When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems. When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems. 0 Comments

SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO

Web Developer Display Alt Attributes

When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. 0 Comments

How Can Google Stop the Black Hats?

google-vs-the-black-hats

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. 0 Comments

Responsive Web Design: Introduction & Impact

responsive-design-portrait-landscape

This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design. This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design. 0 Comments

Website Optimization Basics

google-penguin-crosshairs

Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey beyond traditional SEO to site optimization. Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey beyond traditional SEO to site optimization. 0 Comments

Can You Optimize for Google’s Search Quality Raters?

rating-task-home-google-raters

Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30 and 60 evaluations per hour, so a first impression may be all you get. Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30 and 60 evaluations per hour, so a first impression may be all you get. 0 Comments

Optimizing Your Website for Mobile and Tablet Devices

mobile-collage

Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. 0 Comments

Blogger Adds 7 Dynamic Views for Easier Content Discovery

blogger-logo

Blogger has released seven new "dynamic view" templates. These templates quicken the content's load time by 40 percent and organize your blog's content in a number of visually rich ways to aid content discovery. Here's how to set it up on your blog. Blogger has released seven new "dynamic view" templates. These templates quicken the content's load time by 40 percent and organize your blog's content in a number of visually rich ways to aid content discovery. Here's how to set it up on your blog. 0 Comments

Web Development: Throw Out the Cookbook, It's Jenga Time!

This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI. This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI. 0 Comments

Don't Let Small Disconnects Lead to SEO Disaster

When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. 0 Comments