Articles on crowdsourcing

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3 Ways We Failed at B2B PPC in 2014

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In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

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Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases. The Knowledge Vault, an upgraded Knowledge Graph, touts "automatic knowledge base construction" and doesn't rely on community-curated databases. 0 Comments

40+ Tools & Tips to Execute a Winning Content Strategy

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There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. 0 Comments

10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

Randi Zuckerberg Speaking at Clickz Live New York

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. 0 Comments

5 SEM Spying Strategies You Can Use Today to Generate More Profit

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Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. 0 Comments

6 Reasons Why BuzzFeed Destroys Your Content Strategy

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Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why. Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why. 0 Comments

Google Buys Navigation App Waze for $1 Billion

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Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup. Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup. 0 Comments

‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

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Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. 0 Comments

SEO Reporting: How Much is Too Much?

How much reporting is too much

SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs? 0 Comments

10 Crowdfunding Tips for Your New Product, Cause, or Creative Project

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Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase your odds of success. Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase your odds of success. 0 Comments

When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

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Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? 0 Comments

Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

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BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. 0 Comments

Trada Launches Crowdsourced Facebook Ads Marketplace

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Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. 0 Comments

Business Listings: What’s the Crowd Appeal?

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Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable for authoritative, anchor identity details. Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable for authoritative, anchor identity details. 0 Comments

Google Pays INRIX Millions to Improve Real-Time Traffic Data

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Google has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced traffic data from more than 30 million sources. Google has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced traffic data from more than 30 million sources. 0 Comments